Do you build the websites or just design them?

Full build, start to finish. Design, development, testing, and launch, all under one roof.

What platforms do you work with?

Shopify, WordPress, Webflow, and custom React/Next.js builds. We choose the platform based on what actually fits your needs, not what's easiest for us.

Can you manage our social media ongoing?

Yes. We handle content creation, scheduling, posting, and community management, everything so your channels stay active and on-brand.

Do you handle event logistics or just creative?

End-to-end. We cover everything from booth concept and design through to on-site setup and breakdown. You just show up.

What does the monthly retainer actually include?

It depends on your priorities, but a typical retainer covers website management and updates, SEO and AI visibility optimization, social media content and posting, analytics reporting, and strategic recommendations. We define the scope together at the start and adjust as your needs evolve.

What if we want to pause or end the retainer?

We require a 6-month minimum to build meaningful momentum in Japan, results in this market take time. After that, the engagement continues month-to-month with 30 days notice. No long-term lock-in.

Total Digital Ecosystem for Japan

Mind Melt's Total Digital Ecosystem is an ongoing retainer engagement that builds and manages a brand's complete digital presence in Japan. The service covers Japanese-language website design and development, SEO for Google Japan, AI visibility across platforms like ChatGPT and Perplexity, social media marketing, trade show integration and event execution, and monthly performance optimization. Built and managed by a Tokyo-based digital team with over 20 years of experience in the Japanese market.

Japan has 82% internet penetration with 93% mobile usage (Statista Digital Market Outlook, 2024), one of the highest mobile internet usage rates in the world. Japanese consumers research, compare, and purchase primarily on mobile devices, making mobile-first design and Japan-specific platform optimization essential for any digital strategy in the market.

Why Japan Needs a Different Digital Approach

The Japanese digital ecosystem operates on different rules from Western markets. Search behavior differs on Google Japan, with distinct ranking factors and query patterns. Social media platforms have different adoption rates, with LINE dominating messaging (over 95 million monthly active users), Instagram and X (formerly Twitter) serving different roles than in Western markets, and YouTube carrying significant influence for product research. AI visibility across platforms like ChatGPT and Perplexity requires Japan-specific content optimization. A website that performs well in your home market will underperform in Japan without adaptation for local browsing behavior, mobile expectations, and trust conventions.

Who This Service Is For

This service is designed for international brands that need a Japanese-language website, social profiles, and content strategy built from scratch, have an existing Japan site that is not generating traffic, leads, or credibility, are preparing for trade shows in Japan and need booth-to-digital integration, want an on-the-ground digital partner in Tokyo managing their Japan presence, or whose current agency does not understand Japanese SEO, social platforms, or consumer behavior.

What the Service Covers

The retainer covers four areas. Website and Apps, including Japanese-language website design and development on Shopify, WordPress, Webflow, or custom React, UX optimized for Japanese browsing behavior, e-commerce localization with payment and fulfillment integration, and web application design for Japan-specific workflows. Social and Content, including platform strategy for LINE, Instagram, X, YouTube, and LinkedIn, Japanese-language content creation, community management, and influencer and KOL collaboration. Events and Experiential, including trade show booth concept, design, and on-site execution, event management and logistics, pop-up and retail experience design, and digital-to-physical integration such as QR campaigns and booth-to-website funnels. Ongoing Optimization, including SEO for Google Japan, AI visibility for ChatGPT, Perplexity, and other platforms, performance analytics with Japan-market benchmarks, A/B testing, and monthly reporting with strategy reviews.

What You Get

The retainer produces six deliverables. A Japanese-language website designed, built, and launched for how Japanese consumers browse and decide. An SEO and AI visibility strategy to get found on Google Japan, ChatGPT, Perplexity, and other AI platforms. Social media setup with an ongoing content calendar to build audience and trust on platforms that matter in Japan. Trade show and event creative for making an impression at Japan exhibitions. An analytics dashboard with monthly reporting showing what is working, what is not, and what to do next. And content management training to empower your team to update day-to-day content in Japanese.

Timeline and Investment

The Total Digital Ecosystem is an ongoing monthly retainer starting at 500,000 yen per month, approximately $3,500 USD. A 6-month minimum commitment is required to build meaningful momentum in the Japanese market, as results take time in this market. After the initial period, the engagement continues month-to-month with 30 days notice and no long-term lock-in. Scope is defined together at the start and adjusted as needs evolve.

Case Study

Space Un Gallery, a Tokyo-based art gallery, engaged Mind Melt for a complete digital transformation. The engagement reduced bounce rate from 80% to 25% and grew press mentions from 10 to over 90, demonstrating the impact of an integrated digital approach built specifically for the Japanese market.