Toon Boom Japan

Trade show execution for the Animation Content Tokyo Festival (ACTF). Mind Melt delivered booth design, production, and on-site logistics that earned recognition as the best booth at the event, generating over 20 qualified leads and securing an official Japan partnership.

Services used: Brand Experience Design, Total Digital Ecosystem.

The Challenge

Toon Boom, the global animation software company, needed to make a strong impression at ACTF (Animation Content Tokyo Festival) with limited preparation time. The engagement required high-quality booth materials, custom prints and tablecloths, monitor rental and setup, and flawless execution under a tight deadline. Most exhibitors at the event relied on generic booth templates, creating an opportunity for Toon Boom to stand out through cohesive, premium-quality creative.

Our Approach

During the Immersion phase, Mind Melt assessed booth requirements, audience expectations, and competitor presence at ACTF. The team identified that most exhibitors relied on generic booth templates, presenting a clear opportunity for Toon Boom to differentiate through cohesive, premium-quality creative that matched their global brand standards.

During the Melt phase, Mind Melt positioned Toon Boom as the professional's choice in Japan's animation industry: reliable, high-quality, and industry-standard. The team adapted global brand materials for the Japanese audience while maintaining the visual standards Toon Boom's international team expects.

During the Ignition phase, Mind Melt designed and produced all booth materials including custom prints, branded tablecloths, monitor setup, and display signage. The team managed full logistics from vendor coordination to on-site setup and breakdown, delivering under a tight deadline with zero issues.

Results

Toon Boom generated over 20 qualified demo requests at ACTF. The booth was recognized as the best booth at the entire event. All logistics were executed flawlessly with zero issues. Shane Suga, Sales Director at Toon Boom, noted: "What stood out about working with Mind Melt was their responsiveness and meticulous attention to detail." The engagement led to Toon Boom becoming an official partner and distributor in Japan.